With the advent of social computing, media and marketing enters a brave new world. Blogs, RSS feeds, podcasts, shared video, social networks, and wikis – all these new forms of communication are increasingly winning consumer mindshare over traditional print and television. The rules of the influence game are forever changed as social computing redefines what is newsworthy, magnifies word-of-mouth marketing, and creates new ways for people to stay connected and share interests.

In this event, we will explore and answer the following key questions:

• What trends in social computing are impacting media and marketing?
• What are the professional and personal benefits for you as an individual to join this new, social phenomenon?
• How can companies leverage the new network effect to promote their products effectively and develop fruitful customer relationships?
• How can garage startups use the new technologies to get their innovation in front of potential customers or investors at minimal or zero costs?
• When should you use social media and marketing, vs. when should you use more traditional forms of communication?
• How do you structure a balanced PR and marketing campaign in this brave new world?

CSPA brings together several experienced influencers from this new world to discuss where social computing is headed, its impact on media and marketing, and its implications for startups and businesses in the Valley. Join us for some food, networking, and an insightful evening.

• Rob Enderle, President and Principal Analyst, Enderle Group

• David Hornik, General Partner, August Capital
• David L. Sifry, Founder and CEO, Technorati
• Kay Luo, Director of Communications, LinkedIn
• Robert Scoble, VP Media Development, PodTech.net
• Sam Whitmore, Founder and Editor, Media Survey

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• Event Logistics
• Speaker Biographies

Location
Wilson Sonsini Goodrich & Rosati
950 Page Mill Rd.
Palo Alto, CA 94304

(Please note that Wilson Sonsini's main office is at 650 Page Mill Road. Our event will be held in the conference room on the 2nd floor at 950 Page Mill Road, which is down the street from their main office.)
Directions and Map

Pricing

	Pre-register Online	Drop-in At the Door
CSPA Premium Members*	$10	$15
CSPA Basic Members+	$25	$30
Students	$15	$20
Non-Members	$30	$35

^* Premium members: Sign up for Annual membership for only $30!
⁺ Basic Members: Sign up for free! (former list members)

Appetizers and drinks will be served.

Journalists requesting media credentials: CSPA requires proof of applicant's professional status, including a titled business card.

Spaces are limited. Pre-register online to reserve a seat and receive a discount.

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Rob is President and Principal Analyst of the Enderle Group, a forward looking emerging technology advisory firm. With over 25 years experience emerging technologies he has provided regional and global companies with guidance in how to better target customer needs; create new business opportunities; anticipate technology changes; select vendors and products; and present their products in the best possible light.

Rob currently writes for TechNewsWorld, Dark Reading, and Digital Trends. In addition Rob appears regularly on WSJ Radio, CNBC, NPR, and Bloomberg Radio/TV. Before founding the Enderle Group Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, and Siemens.

Before Giga, Rob was with Dataquest covering client/server software where he became one of the most widely publicized technology analysts in the world. Before Dataquest Rob worked for IBM as was in IBM’s executive resource program. As part of that program he managed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning.

David is a General Partner at August Capital where he invests in early stage software, infrastructure and Internet related companies. Prior to joining August Capital, David was a corporate and licensing attorney who represented and advised numerous Internet and enterprise software startups. He currently sits on the board of directors of DoneRight, Nomis Solutions, PayCycle, Six Apart, Splunk Technology and VideoEgg. David has worked with companies such as Evite, Tickle (Monster), Actional (Progress Software), Yahoo!, When.com (AOL), Sonique (Terra Lycos), Pure Payments (Excite@Home), BuyDirect (Beyond.com) and Ofoto (Kodak).

David has taught Computer Music at Stanford, legal writing at Harvard Law School and teaches Intellectual Property and Business at Stanford's Graduate School of Business. He writes about the venture capital industry in VentureBlog (http://www.ventureblog.com).

David Sifry is a serial entrepreneur with more than 19 years of software development and industry experience. Before founding Technorati, which is now widely considered the leading portal to the world of citizen-generated media, Dave was co-founder and CTO of Sputnik, a Wi-Fi gateway company, and prior to that was cofounder of Linuxcare, where he served as CTO and VP of Engineering. Dave also served as a founding member of the board of Linux International and on the technical advisory board of the National Cybercrime Training Partnership for law enforcement. He has a Bachelor’s degree in Computer Science from Johns Hopkins University. Dave can often be found speaking on panels and giving lectures on a variety of technology issues, ranging from wireless spectrum policy and Wi-Fi, to Weblogs and Open Source software. Dave’s blog is Sifry’s Alerts (sifry.com/alerts).

Kay Luo is Director of Corporate Communications at LinkedIn. Her mission is to help professionals understand how to effectively leverage their professional relationships for career and business success. Prior to LinkedIn, Kay was Director of Marketing at Simply Hired, where she handled public relations and managed the company's sister site, Simply Fired. In previous lives, Kay has held numerous marketing positions at Silicon Valley startups including a stint as an environmental lobbyist. Kay holds a BA from Stanford University in Psychology and an MA from Stanford University in Media Studies and Communication.

Robert Scoble, world-renowned blogger and Microsoft’s first blogger and videoblogger, is Vice President of Media Development for PodTech Network. Scoble maintains the popular blog, Scobleizer (http://scobleizer.wordpress.com) which is currently listed in the top 10 blogs on Technorati, the most-popular blog search engine. Scoble, an author, recently completed the now best-selling book, Naked Conversations: How Blogs Are Changing the Way Businesses Talk With Customers.

Before PodTech, Scoble was an "evangelist" working for Microsoft in product development. In addition to pioneering blogging within Microsoft, Scoble was also responsible for the development of Microsoft’s Channel 9 (channel9.msdn.com), a site devoted to Microsoft's developer community. In approximately one year, Channel 9, under Scoble’s leadership, attracted more than 3.5 million unique users and developers per month who heard conversations about Microsoft and technology.

Sam Whitmore is the founder and editor of Sam Whitmore’s Media Survey (http://www.mediasurvey.com), providing tech media analysis and consulting to tech PR pros and media buyers. Whitmore also hosts a weekly teleconference series featuring prominent tech editors.

A former media columnist for Forbes.com, Whitmore is a frequent public speaker and often is interviewed regarding tech media for print and broadcast.

Whitmore spent 14 years at Ziff-Davis Publishing, 12 at PC Week as a reporter, editor, columnist and editor-in-chief. He later served as a company vice-president in business development, and served as an on-camera reporter for Ziff-Davis Television (ZDTV) before leaving to launch Sam Whitmore’s Media Survey in April 1998.