With China's prominence rising on the world stage, China-based companies are enjoying their own rapid growth well beyond the stereotype image as suppliers of cheap labor. Not only are Chinese companies competitive and successful in China, many are beginning to look at the rest of the world with hunger. This panel will spell out the impact of China's rising prominence on world markets. What are the competitive advantages of being a China-based company? What opportunities or threats lay ahead as they meet head-on with well-established companies in non-Asian markets? How will the aggressiveness of Chinese companies change the competitive dynamics of current markets?

The rise of China carries both opportunities and threats. The implications are huge for established technology companies used to competing within a clear set of rules. In order to compete and thrive within China's growing influence, non-Asian companies need to have a clear China strategy. This panel will include well-known technology companies to talk about what they see as the impending impact of China. What are the looming changes on the competitive landscape? What is their strategy for China? What is the implication for the average engineer in Silicon Valley?