China has become such a looming force in recent years that ignoring it is like the proverbial ostrich with its head in the sand. With a healthy GDP growth and a steadily rising middle class, China has moved well beyond being a supplier of cheap labor for high tech and other goods. It's becoming a global force with a significant and growing base of consumer power and its own set of business "rules". It's also beginning to make its presence more prominent on the world stage.
As Chinese companies extend their reach beyond the Chinese market into the rest of the world, how will competitive dynamics shift in current industries? What will it take to compete inside or outside of the new China? What can 1.3 billion people worth of buying power do to alter the business dynamics in your market segment? What will it take to capitalize on the opportunity of China's rising middle class? What will this imply for the average engineer in Silicon Valley?
In this conference, you will hear from successful Chinese companies and venture capitalists talk about their view on Chinese companies competing in world markets, the advantages and disadvantages o f being a China-based company, and their vision of what the new China can become. You will also hear from non-Asian companies on their China strategy, the opportunities they see, the threats they must face, and the implications for the average engineer. These exciting panels will provide insights into new dynamics that will shape our lives, and present ingredients for every one of us to formulate our own personal China strategy.
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